Mobile App Marketing Specialist

1 day ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Title: Mobile App Marketing Specialist

Our company is seeking a skilled and experienced Mobile App Marketing Specialist to join our team. The ideal candidate will have a proven track record of developing and executing successful app store optimization (ASO) strategies.

This role involves collaborating with cross-functional teams to drive business growth through mobile app marketing, staying up-to-date with the latest industry trends, tools, and best practices in ASO and mobile app marketing.

The selected candidate will be responsible for:

  • Developing and implementing effective ASO strategies to improve app visibility and downloads.
  • Monitoring app store trends, analyzing data, and managing client relationships.
  • Collaborating with internal stakeholders to drive business growth through mobile app marketing.
  • Staying current with the latest industry trends, tools, and best practices in ASO and mobile app marketing.
Requirements:

To succeed in this role, you will need:

  • A minimum of 2 years of experience in app store optimization, digital marketing, or a related field.
  • Demonstrated ability to develop and implement effective ASO strategies.
  • Strong analytical skills, with experience in app store data analysis.
  • Experience working with ASO tools such as Mobile Action, App Radar, App Tweak, AppFollow, AppFigures, and more.
Desirable Qualifications:

We are particularly looking for candidates with:

  • Experience with influencer marketing, content marketing, and PR.
  • Excellent communication skills, with the ability to work effectively with clients and cross-functional teams.

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