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Digital Marketing Specialist

2 weeks ago


Pune, Maharashtra, India Anduril Retail Private Limited Full time

Anduril Retail Private Limited is a renowned health and wellness brand, specializing in personal wellness items like aromatherapy products and relaxation aids. Our commitment to quality and innovation ensures a holistic approach to well-being, available conveniently online.

About the Role

We are seeking a skilled digital marketing specialist to join our team. The ideal candidate will be responsible for implementing and managing off-page SEO strategies, building high-quality backlinks, engaging in Quora marketing, and creating valuable content to drive inbound traffic and generate leads.

Key Responsibilities:
  • Execute and manage off-page SEO activities to enhance website authority and search rankings.
  • Build quality backlinks through directory submissions, guest posting, forum participation, and other white-hat techniques.
  • Engage in Quora marketing by answering relevant questions and promoting the brand through valuable content.
  • Write engaging and SEO-friendly content, including blogs, newsletters, press releases, and articles.
  • Focus on increasing inbound traffic and generating quality leads through various digital marketing efforts.
  • Familiar with SEO tools like Ahrefs, SEMrush, and Google Analytics for reporting, competitor analysis, and performance tracking.
  • Regularly monitor and analyze the performance of off-page activities, prepare reports, and provide recommendations for improvement.
Requirements & Skills:
  • 6 months to 1 year of experience in off-page SEO and digital marketing.
  • Proven experience in off-page SEO strategies and backlink building.
  • Knowledge of SEO tools such as Ahrefs, SEMrush, and Google Analytics.
  • Content creation skills for blogs, newsletters, and press releases.
  • Experience in Quora marketing and lead generation activities.
  • Ability to analyze and report on traffic and lead generation performance.