Senior Digital Marketing Expert
2 days ago
NikahForever, a pioneering matchmaking platform, is revolutionizing the way people find their life partners. We are dedicated to delivering exceptional user experiences and effective solutions for matrimonial connections. As we expand our marketing efforts, we seek a highly skilled Senior Digital Marketing Expert - Google Ads to join our dynamic team.
About the Role
We are looking for a seasoned professional who will be responsible for planning, executing, and optimizing our Google Ads campaigns to drive traffic, increase engagement, and improve conversions. The ideal candidate will have extensive hands-on experience with Google Ads, a strong analytical mindset, and a proven ability to deliver successful digital marketing campaigns.
Key Responsibilities
- Develop, implement, and manage comprehensive Google Ads campaigns (Search, Display, Shopping, Video, and App campaigns).
- Conduct in-depth keyword research and analysis to effectively target relevant audiences.
- Monitor and analyze campaign performance using Google Analytics and other advanced tools.
- Optimize ad copy, landing pages, and bidding strategies to enhance Quality Score and ROI.
- Manage budgets to ensure campaigns remain cost-effective and aligned with business objectives.
- Identify trends and insights to further enhance campaign performance.
- Collaborate with the content, design, and development teams to align advertising strategies with broader marketing efforts.
- Prepare detailed reports on campaign performance and provide actionable recommendations for improvement.
- Stay updated with the latest Google Ads policies, trends, and tools.
Requirements and Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2-5 years of experience managing Google Ads campaigns with a proven track record of success.
- Google Ads certification (preferred).
- Proficiency in Google Analytics, Google Tag Manager, and other analytical tools.
- Strong understanding of PPC strategies, SEO principles, and audience targeting.
- Excellent analytical skills with attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong communication and collaboration skills.
What We Offer
- A competitive salary range of $80,000-$110,000 per annum.
- A collaborative and supportive work environment.
- Opportunities for professional growth and learning.
If you are passionate about digital marketing and have a knack for crafting high-performing Google Ads campaigns, we encourage you to apply.
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