Senior Graphic Design Specialist

12 hours ago

Vizag, Andhra Pradesh, India beBeePackaging Full time ₹ 8,00,000 - ₹ 12,00,000

As a Product Packaging Designer, you will be responsible for developing innovative and creative packaging concepts that align with brand identity, product requirements, and target audience. You will work closely with cross-functional teams to understand project goals and translate them into effective packaging solutions.

Key Responsibilities:
  • Design & Concept Development: Develop fresh and compelling packaging concepts that capture the essence of our products.
  • Collaboration: Partner with marketing, product development, and manufacturing teams to create cohesive packaging solutions.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, ensuring quality and color accuracy.
  • Market & Trend Analysis: Stay updated on industry trends, competitor packaging, and consumer behaviors to drive design innovation.
  • Regulatory Compliance: Ensure all packaging designs meet necessary safety, labeling, and regulatory standards.

The ideal candidate will have experience in graphic design with a focus on product packaging and a strong portfolio showcasing a range of successful packaging design projects.

Requirements:
  • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files.
  • Proficiency with CorelDRAW is a plus.
  • Familiarity with Canva is a bonus for quick mockups or internal-use graphics, but a deep understanding of professional print design is paramount.
  • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance.
  • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions.
  • A solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques.

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