Digital Marketing Strategist

2 weeks ago


Kolkata, West Bengal, India Pranshakti Full time

Company Overview

We are a group of companies under Pranshakti that specialize in holistic wellness, lifestyle, fashion & beauty. Our diverse portfolio includes Ayurvedic wellness services, Toni&Guy Hairdressings, and Kidswear Garment manufacturing.

Salary

The successful candidate can expect an estimated annual salary of ₹600,000 - ₹800,000 based on industry standards for a Digital Marketing Specialist role in Kolkata.

Job Description

This is a full-time on-site opportunity to lead the development and execution of digital marketing campaigns. You will be responsible for analyzing data insights, managing social media platforms, and collaborating with cross-functional teams to drive online engagement and growth.

Required Skills and Qualifications

  • Proficiency in digital marketing tools and platforms such as Google Analytics, SEO, SEM, and Social Media Ads.
  • Strong analytical skills to interpret and translate data into actionable strategies.
  • Excellent communication and interpersonal skills for engaging with online audiences.
  • Creative thinking and problem-solving abilities to innovate digital campaigns.
  • Bachelor's degree in Marketing, Communication, or a relevant field.
  • Prior experience in digital marketing roles.

Benefits

We offer a dynamic work environment with opportunities for growth and professional development. Our team values creativity, innovation, and collaboration.



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