Digital Marketing Specialist

2 days ago


Palakkad, Kerala, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Job Title: Digital Marketing Specialist

We are seeking a highly skilled professional to develop and execute comprehensive Google Ads strategies, drive results, and improve campaign performance.

About the Role:

  • Develop and execute strategic Google Ads campaigns to achieve maximum donations and fundraising targets.
  • Conduct thorough keyword research, audience targeting, and A/B testing for continuous campaign improvement.
  • Analyze and report on campaign performance to inform growth strategies.
  • Collaborate with cross-functional teams to ensure ad alignment with campaign goals and donor psychology.
  • Stay up-to-date on the latest Google Ads policies, digital marketing trends, and crowdfunding strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field (preferably).
  • Minimum 3 years of experience in crowdfunding and performance marketing in India.
  • Expertise in Google Ads, including Search, Display, YouTube, and Performance Max.
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Strong analytical, communication, and problem-solving skills.

Success Metrics:

  • Achieving and maintaining a Return on Ad Spend (ROAS) of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.


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