
Creative Leader for Visual Storytelling
1 week ago
At a leading organization, we are seeking a skilled Senior Graphic Designer to fill a key role.
The successful candidate will have strong visualization skills and the ability to lead concepting and craft across social media, web, ads, emails, and brand systems.
We're looking for someone who can turn briefs into bold, on-brand creative and mentor designers while collaborating closely with copy, performance, and web teams.
This role offers the opportunity to work on a variety of projects, develop your skills, and take ownership of your work.
Key Responsibilities:
- Concept & Campaigns: Translate briefs into big ideas and visual territories; develop mood boards, key visuals, and campaign systems for multi-channel rollout.
- Digital-first Design: Create platform-ready assets for social (static, carousels, reels covers), display/paid ads, landing pages, email headers, website hero banners, and content hubs.
- Brand Stewardship: Build and evolve brand guidelines, component libraries, and templates; ensure consistency across touchpoints.
- Art Direction: Guide photoshoots/illustrations; source or brief visual assets; set tone for motion where relevant.
- Collaboration & Handover: Work with copywriters, media, and dev to ship pixel-perfect files; prepare exports/specs for Meta/Google/email platforms.
- Iteration & Performance: Interpret creative testing/analytics to refine designs (A/B learnings, thumb-stop rate, CTR, readability).
- Quality & Speed: Manage multiple projects, keep timelines, and maintain high craft under tight deadlines.
- Mentorship: Review work, give actionable feedback, and help level up the design team.
Required Skills & Qualifications:
- 5–8+ years of professional design experience (agency or fast-paced environment preferred) with a strong digital portfolio.
- Mastery of Adobe CC (Photoshop, Illustrator, InDesign) and Figma (layouts, components, auto-layout).
- Excellent sense of typography, color, layout, and visual hierarchy; strong composition and iconography/illustration skills.
- Fluent in platform specs (sizes, safe areas, file weights), exporting/optimization for web and email.
- Ability to concept quickly from minimal briefs, present work clearly, and justify decisions with brand and performance goals.
- Organized files, versioning discipline, attention to detail, and comfort with feedback/iterations.
- Degree/diploma in Design/Visual Communication or equivalent experience.
Nice-to-Haves (Preferred):
- Motion graphics basics (After Effects); simple micro-animations for social/ads.
- Experience with HTML5 banners, responsive web layouts, or collaborating with front-end teams.
- 3D/CGI (Blender/C4D), photography/retouching, or illustration.
- Comfortable with A/B testing, creative analytics, and rapid experimentation.
- Familiarity with AI-assisted tools (e.g., Firefly, Midjourney) for ideation and variations.
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