Market Data Analyst

2 days ago

Bengaluru, Karnataka, India Innover Digital Full time

**Company Overview:**

Innover Digital is a leading company in the digital innovation sector, constantly striving to enhance its competitiveness through data-driven decision making.

**Job Description:**

We are seeking an experienced Market Research Analyst to join our team. As a successful candidate, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition.

The primary responsibilities of this role include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. You will work closely with cross-functional teams to design surveys, collect and analyze statistical data, and provide actionable insights.

Salary: The estimated annual salary for this position is $85,000 - $110,000 based on industry standards and the location.

**Required Skills and Qualifications:**

To be successful in this role, you must possess strong analytical skills, a deep understanding of market dynamics, and excellent communication and presentation skills. Familiarity with CRM programs, data collection methods, and business research tools is also essential.

Additionally, you should have experience with statistical packages such as SPSS or SAS, databases, and MS Office. A working knowledge of data warehousing, modeling, and mining is also required.

**Benefits:**

As a valued member of our team, you will enjoy a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous paid time off.

Responsibilities:

  • Collect data on consumers, competitors, and the market place and consolidate information into actionable items, reports, and presentations
  • Understand business objectives and design surveys to discover prospective customers' preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis Interpret data, formulate reports, and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches, and implement best practices
  • Requirements and skills:
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining Strong analytical and critical thinking

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