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Global Healthcare Brand Manager

1 week ago


Mumbai, Maharashtra, India Pfizer Full time
Brand Strategy Execution

This position is a key part of the India Oncology team and will be responsible for designing and executing brand strategy. The role will involve developing promotion, cycle campaign & briefing & coordinating with the filed force for promotional strategy.

Key Responsibilities:
  • Develop the strategy roadmap for the portfolio of the Oncology business
  • Drive brand plan & run a scoping exercise for multi-channel marketing initiatives through customer insights on basis of disease and market understanding
  • Leverage analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks
  • Financial accountability of brands in the portfolio revenue, promotional budgets and profitability
Requirements:
  • MBA Marketing
  • >5 years of total experience in Brand/Product management, preferably in Oncology or other specialized innovative therapy area
  • Good understanding of Indian Healthcare market/pharmaceutical industry
  • Ability to work in a matrix organization
  • Requirement for compliance to highest ethical standards