Digital Analytics Expert

3 weeks ago


Bengaluru, Karnataka, India Recro Full time
About the Role

We're seeking an experienced digital analytics professional to drive data-driven decision-making and deliver personalized experiences for our clients.

The ideal candidate will have a strong background in digital analytics, A/B testing, and campaign optimization, with expertise in the Adobe Experience Cloud suite, particularly Adobe Analytics and Adobe Target.

Key Responsibilities:
  • Design, implement, and maintain analytics tracking using Adobe Analytics.
  • Analyze data to generate actionable insights and create comprehensive reports/dashboards.
  • Develop advanced segments, calculated metrics, and data visualizations in Adobe Workspace.
  • Plan, execute, and analyze A/B and multivariate tests to optimize user experiences and conversion rates.
  • Set up personalization campaigns using Adobe Target, leveraging AI-based recommendations and Auto-Target.
  • Collaborate with UX/UI, marketing, and development teams to implement tests and track performance.
  • Integrate Adobe Analytics and Adobe Target for unified insights and optimized user journeys.
  • Work with tag management systems (e.g., Adobe Launch) to manage and troubleshoot analytics and testing tags.
  • Provide insights and recommendations based on data trends to inform business strategies.
  • Collaborate with stakeholders to align analytics and testing efforts with business objectives.
  • Present findings and recommendations to clients and internal stakeholders in a clear and actionable manner.
  • Partner with cross-functional teams, including marketing, engineering, and product teams, to ensure seamless execution of campaigns.
Requirements and Qualifications
  • 5+ years of hands-on experience with Adobe Analytics and Adobe Target.
  • Expertise in creating and analyzing A/B and multivariate tests.
  • Proficiency in building dashboards, reports, and segments in Adobe Analytics Workspace.
  • Strong knowledge of tag management tools (e.g., Adobe Launch, Google Tag Manager).
  • Experience integrating Adobe Experience Cloud tools for enhanced functionality.
  • Familiarity with scripting languages like JavaScript, HTML, or CSS for testing and tag implementation.
  • Understanding of web technologies, user behavior analysis, and optimization principles.
  • Strong analytical and problem-solving skills, with attention to detail.
Estimated Salary: $140,000 per year

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