Product Marketing Strategist

2 days ago


Chennai, Tamil Nadu, India Datazoic Machines Private Limited Full time

About Datazoic

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Datazoic is an innovative FinTech growth stage startup that empowers Wall Street Capital market firms with powerful, actionable data analytics for intelligent real-time decision-making.

Our flagship product, Prism, is a one-stop shop for all of your data where CRM meets Business Intelligence and Business Intelligence meets AI. It's a CRM/Predictive Analytic platform designed for full service Investment Banks and Asset Management firms.

We cater to the needs of Research Analysts, Institutional Sales, Traders, Corporate Access teams, Investment Bankers, and Wealth Management professionals. Our employees are our greatest asset.

About the Job:

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We're seeking a SaaS Product Marketing Specialist who will play a crucial role in driving the success of our products by developing and executing effective marketing strategies. You'll collaborate closely with product management, sales, and customer success teams to understand market needs, position our offerings effectively, and ensure successful product launches.

Your Responsibilities:

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  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Analyse data to inform product positioning and messaging.
  • Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences.
  • Collaborate with cross-functional teams to create and implement go-to-market strategies for new product launches and feature releases.
  • Produce high-quality marketing materials, including product brochures, case studies, whitepapers, blog posts, and email campaigns that effectively communicate product value.
  • Work with customer success teams to gather customer feedback, understand use cases, and identify opportunities for product improvements.
  • Monitor and analyse the effectiveness of marketing campaigns, using data to optimize strategies and report on key metrics.

Your Qualifications:

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We're looking for someone with 3 to 5 years of experience in product marketing, preferably within the SaaS industry. You should have a strong understanding of SaaS product lifecycle and marketing strategies.

You'll need excellent written and verbal communication skills, proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot), and ability to work collaboratively in a fast-paced, cross-functional environment.

Your Salary:

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We offer an estimated salary of $120,000 - $150,000 per year, depending on your qualifications and experience.

What We Need From You?

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Apply now and take the first step towards a rewarding career with Datazoic



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