Data Insight Specialist

18 hours ago

Bareilly, Uttar Pradesh, India beBeeData Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a skilled Marketing Data Analyst to contribute to our organization's growth in Mumbai.

Key Responsibilities:

  • Collect, analyze, and interpret data from various marketing channels (digital campaigns, CRM, web analytics, etc.).
  • Create informative dashboards and reports to track key performance indicators, campaign success, and customer behavior.
  • Identify trends, patterns, and insights to support strategic decision-making and business objectives.
  • Collaborate closely with marketing, sales, and product teams to align data-driven insights with organizational goals.
  • Develop predictive models and segmentation strategies to enhance targeting and personalization.
  • Continuously monitor and optimize campaign performance through data-backed recommendations.
  • Maintain high-quality data accuracy, hygiene, and compliance with established standards.
  • Stay up-to-date on industry best practices, analytical tools, and emerging technologies.

Qualifications & Skills Needed

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics, or a related field
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong expertise in data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms including Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work effectively across teams.
  • Ability to handle large datasets and deliver actionable insights within tight deadlines.

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