Marketing Communications Specialist

2 weeks ago


Gurgaon, Haryana, India Unikon Full time
Key Responsibilities

Content Creation & Management:

  • Develop and curate engaging content (images, videos, text, etc.) for social media platforms (Facebook, Instagram, Twitter, TikTok, etc.).
  • Ensure content aligns with brand voice, tone, and objectives.
  • Plan, schedule, and manage daily/weekly/monthly social media posts using tools like Hootsuite, Buffer, or Sprout Social.

Social Media Strategy:

  • Assist in creating and executing social media strategies to increase brand awareness and engagement.
  • Monitor and report on social media trends, competitor activity, and industry best practices.

Community Engagement:

  • Interact with followers, respond to comments and direct messages, and foster an online community.
  • Manage online reputation by addressing queries, complaints, and feedback in a timely manner.

Analytics & Reporting:

  • Monitor social media metrics (engagement rates, reach, impressions, etc.) to assess the success of campaigns and content.
  • Prepare regular reports on social media performance and suggest improvements.

Candidate Requirements

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • Strong knowledge of social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and social media management tools.
  • Excellent written and verbal communication skills.
  • Creativity and the ability to think outside the box.
  • Proficient in content creation tools like Canva, Adobe Creative Suite, or similar.
  • Basic knowledge of analytics tools (Google Analytics, social media insights, etc.).
  • Ability to work in a fast-paced environment and meet deadlines.
  • Strong attention to detail and organizational skills.

Preferred Qualifications:

  • Experience with paid social media campaigns and Google Ads.
  • Knowledge of SEO and digital marketing trends.
  • Graphic design or video editing skills are a plus.


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