Digital Marketing Strategist

3 weeks ago


Ramanagara D, India Lokal Full time

Job Title: Digital Marketing Strategist

Job Summary:

Lokal is seeking a highly skilled Digital Marketing Strategist to develop and execute digital marketing strategies that drive lead generation and customer acquisition. The ideal candidate will have a strong understanding of SEM principles and best practices, as well as excellent analytical skills and attention to detail.

Responsibilities:

  • Develop and execute digital marketing strategies to drive lead generation and customer acquisition.
  • Plan, execute, and optimize lead generation ads on Google and Facebook.
  • Conduct keyword research and analysis to identify opportunities for SEM campaigns.
  • Manage SEM campaigns across various platforms to increase visibility and drive targeted traffic.
  • Monitor campaign performance, analyze data, and identify areas for improvement.
  • Implement A/B testing and other optimization techniques to improve campaign performance.
  • Stay updated on industry trends and best practices in digital marketing.
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
  • Provide regular reports and insights on campaign performance to stakeholders.

Qualifications:

  • Any Bachelor's degree.
  • 1-3 years proven experience in managing lead generation ads on Google and Facebook.
  • Strong understanding of SEM principles and best practices.
  • Excellent analytical skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong communication and interpersonal skills.
  • Speaks Telugu or Kannada (Preferred).


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