Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Strategist
Job Summary:
Lokal is seeking a highly skilled Digital Marketing Strategist to develop and execute digital marketing strategies that drive lead generation and customer acquisition. The ideal candidate will have a strong understanding of SEM principles and best practices, as well as excellent analytical skills and attention to detail.
Responsibilities:
- Develop and execute digital marketing strategies to drive lead generation and customer acquisition.
- Plan, execute, and optimize lead generation ads on Google and Facebook.
- Conduct keyword research and analysis to identify opportunities for SEM campaigns.
- Manage SEM campaigns across various platforms to increase visibility and drive targeted traffic.
- Monitor campaign performance, analyze data, and identify areas for improvement.
- Implement A/B testing and other optimization techniques to improve campaign performance.
- Stay updated on industry trends and best practices in digital marketing.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
- Provide regular reports and insights on campaign performance to stakeholders.
Qualifications:
- Any Bachelor's degree.
- 1-3 years proven experience in managing lead generation ads on Google and Facebook.
- Strong understanding of SEM principles and best practices.
- Excellent analytical skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong communication and interpersonal skills.
- Speaks Telugu or Kannada (Preferred).
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