Digital Marketing Strategist

1 week ago


Gurgaon, Haryana, India Collegedunia Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at Collegedunia. As a PPC Campaign Manager - Team Lead, you will be responsible for creating and managing end-to-end PPC campaigns across various platforms. Your key objective will be to ensure thorough research of traffic trends, relevant search terms/keywords, and their respective search volumes.

Main Responsibilities:

  • Maintain high-performing PPC campaigns by analyzing keyword performance, costing, and competitor traffic consumption.
  • Develop comprehensive PPC advertising strategies to meet specific marketing goals, including lead generation, sales, or brand awareness.
  • Manage daily and monthly budgets effectively to achieve cost-effectiveness.
  • Take ownership of a team of PPC Executives and provide necessary support for their day-to-day work.
  • Create benchmarking processes and tracking mechanisms to monitor individual performance in real-time.
  • Design new processes or optimize existing ones in alignment with top management requirements.
  • Prepare regular reports on live campaigns and present them to top management as needed.

Requirements:

  • Proven experience in digital marketing, specifically in PPC campaign management.
  • Strong analytical skills and attention to detail.
  • Excellent communication and leadership skills.
  • Able to work independently and manage multiple projects simultaneously.
  • Familiarity with Google Ads, Bing Ads, and other major ad platforms.

Benefits:

  • Competitive salary: ₹1,200,000 - ₹1,500,000 per annum.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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