Analytics Strategist
7 days ago
About Eaglytics Co.
Eaglytics Co. is a leading digital marketing analytics company focused on delivering top-tier solutions to clients worldwide. We are passionate about leveraging data to drive business decisions and enhance user experiences.
Job Summary
We seek a skilled Google Analytics Developer to implement and manage our analytics strategy. The ideal candidate will have extensive experience in deploying Google Analytics across various platforms, ensuring the accuracy of data collection. This role involves close collaboration with our marketing, development, and product teams to provide actionable insights and ensure the effectiveness of our online presence.
Key Responsibilities:
- Data Implementation: Implement and configure Google Analytics (GA4) across web and mobile platforms to capture user interactions, events, and conversions.
- Tag Management: Set up and manage tags using Google Tag Manager (GTM) for tracking user interactions, events, and conversions, as well as server-side tracking.
- Pixel Integration: Set up conversion tracking for marketing pixels on Meta, Google Ads, Bing Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, etc.
- Data Layer Setup: Experience in JavaScript to set up website back-end data layers to ensure data is collected for Google Tag Manager.
- Data Integrity: Ensure data accuracy and integrity by troubleshooting and resolving tracking and reporting issues.
- Cross-Functional Collaboration: Work with cross-functional teams to understand data needs, set up tracking requirements, and ensure all necessary data is captured.
- Documentation: Create and maintain documentation for Google Analytics setups, including tracking specifications and data flows.
Requirements:
To succeed in this role, you will need:
- 3+ years of experience in a similar role.
- Proficiency in Google Analytics (GA4) and Google Tag Manager.
- Experience with marketing pixel setup and conversion tracking (e.g., Facebook Pixel Setup, CAPI setup, Google Ads Conversion Tracking, LinkedIn pixel, Bing Ads, Snapchat Ads, TikTok Ads).
- Ecommerce tracking setup.
- Server-side tracking.
- Data layer setup.
- Experience with JavaScript, HTML, and CSS for implementing custom tracking solutions.
- Familiarity with SQL, BigQuery, or other data analysis tools is a plus.
- Strong analytical and problem-solving skills.
Education and Certifications:
A bachelor's degree in Computer Science, Marketing, Data Science, or a related field is required. A Google Analytics certification is preferred but not mandatory.
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