Visual Branding Specialist

6 days ago

Pune, Maharashtra, India beBeeDesigner Full time ₹ 9,00,000 - ₹ 15,00,000
Visual Designer Position

The role of Visual Designer involves creating visual identities for brands, including logos, typography, color systems, and brand guidelines. This requires the ability to translate brand strategy into cohesive design systems across various touchpoints.

Packaging design is also a key aspect of this position, involving the creation of packaging systems for FMCG, consumer appliances, and lifestyle brands. The ideal candidate will be able to balance visual storytelling, category differentiation, and functional practicality in their designs.

Design thinking methodologies will be applied to solve client challenges with empathy and innovation. Collaboration with cross-functional teams in industrial design, strategy, and engineering will be essential in bringing holistic, future-forward brand experiences to life.

Key Responsibilities:

  • Brand Identity Design:
    • Develop and refine visual identities including logos, typography, color systems, and brand guidelines
    • Translate brand strategy into cohesive design systems across touchpoints
  • Packaging Design:
    • Design packaging systems for FMCG, consumer appliances, and lifestyle brands
    • Create packaging that balances visual storytelling, category differentiation, and functional practicality
    • Work on structural packaging concepts in collaboration with industrial designers
  • Design Thinking and Creative Strategy:
    • Apply design thinking methodologies to solve client challenges with empathy and innovation
    • Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams
    • Contribute to design strategy presentations, mood boards, and concept pitches
  • Collaboration and Execution:
    • Work closely with other teams to ensure holistic brand-to-product integration
    • Prepare production-ready artwork and liaise with vendors or printers for packaging execution
    • Stay updated with design trends, materials, printing innovations, and consumer insights

Requirements:

  • 2 to 5 years of experience in visual or graphic design, preferably in brand identity and packaging design
  • Strong portfolio demonstrating brand identity systems, packaging design projects, and storytelling
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Familiarity with Figma, 3D, or structural packaging tools is a plus
  • Knowledge of print production processes, materials, and packaging formats
  • Strong grasp of design thinking principles and ability to articulate design rationale
  • Ability to balance creativity with strategy and functionality
  • Excellent communication and presentation skills
  • Detail-oriented, self-driven, and comfortable working in a fast-paced, collaborative environment

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