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Account-Based Marketing Specialist

3 weeks ago

Mumbai, Maharashtra, India HH Global Full time

Hiring an experienced Account-Based Marketing Specialist to propel our global marketing activation efforts. As an integral member of the group marketing team, this role involves assisting in the development, execution, and optimization of ABM campaigns targeting new and existing clients.

About the Role
  • You'll work closely with marketing, sales enablement, and client engagement teams to create personalized ABM campaigns that showcase our business strengths.
  • Assist in managing the end-to-end process of ABM campaigns, including planning, execution, and analysis in a consistent and compliant manner.
  • Analyze client behavior and engagement metrics to inform marketing strategies and provide regular reports on campaign performance and insights.

To succeed in this role, you'll need a solid understanding of account-based marketing principles, Microsoft Dynamics, and Customer Insights Journeys. Your experience in developing and implementing ABM strategies, working with design teams, and using AI/CoPilot is vital.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in account-based marketing (2-5 years) in a B2B environment.
  • Experience working in a fast-paced and dynamic environment, with excellent communication and collaboration skills.