Email Campaign Strategist

2 days ago

Mount Abu, Rajasthan, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 20,00,000

Job Title: Digital Marketing Specialist

We are seeking a results-driven professional to join our team as a Digital Marketing Specialist. The ideal candidate will have hands-on expertise in email marketing campaigns and advanced SQL skills.

About the Role

This is an exciting opportunity for a motivated individual to drive end-to-end campaign execution, including setup, targeting, rollout, reporting, and optimization. You will leverage personalization strategies and data-driven insights to maximize performance.

Your primary responsibilities will include:

  • Manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
Requirements

To be successful in this role, you will need:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
Preferred Skills

Candidates with Eloqua / Responsys + SQL skill sets are highly preferred. Additionally, flexibility to adapt to dynamic project requirements and cross-platform needs is essential.

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