
Senior Digital Marketing Specialist
2 weeks ago
We are seeking a results-driven Digital Marketing Lead to drive our online presence and patient footfall across all centers through strategic paid media campaigns.
Key Responsibilities:- Plan and execute paid media campaigns across Google, Meta, YouTube, and SEO to maximize ROI.
- Monitor daily spends, CPL, CTR, and conversion rates, taking corrective actions promptly.
- Ensure accurate conversion tracking via Google Tag Manager, Pixel, and UTM tagging.
- Drive A/B testing for creatives, targeting, and landing pages.
- Review lead quality and coordinate with CRM to improve appointment conversion.
- Manage agency relationships with weekly performance reviews and clear KPIs.
- Oversee SEO efforts to rank for key specialties and geographies.
- 5-7 years in performance marketing, preferably in healthcare or service industry.
- Proven experience managing significant ad budgets.
- Analytical mindset, prioritizing data over opinion.
- Excellent coordination and communication skills.
- Hands-on experience with Google Ads, Meta Ads, SEO, GA, and GTM.
This is an excellent opportunity to leverage your expertise in digital marketing and contribute to our growth.
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