Marketing Data Insights Specialist
6 days ago
The ideal candidate will drive business growth through data-driven decision-making, analyzing complex marketing metrics and identifying opportunities to enhance ROI.
- Collect, analyze, and interpret data from multiple marketing channels to inform strategic business decisions.
- Develop predictive models and segmentation to enhance targeting and personalization, leveraging expertise in data analysis tools such as SQL, Python, R, or Excel.
- Collaborate with cross-functional teams to align data insights with business objectives, utilizing strong communication and collaboration abilities.
- Ensure data accuracy, hygiene, and compliance with organizational standards, handling large datasets and delivering actionable insights within deadlines.
Key Qualifications & Skills:
- Education: Bachelor's degree in engineering, technology, statistics, mathematics, or a related field.
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Strong knowledge of data visualization tools such as Power BI, Tableau, or Google Data Studio.
- Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Excellent problem-solving, analytical thinking, and storytelling skills with data.
Benefits:
- Enhanced understanding of customer behavior and preferences through data-driven insights.
- Improved ability to measure performance and optimize campaigns for maximum ROI.
- Opportunities for professional growth and development in a dynamic marketing environment.
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