Digital Engagement Specialist

5 days ago

Kolkata, West Bengal, India beBeeDigital Full time ₹ 7,00,000 - ₹ 10,00,000
Job Title: Digital Engagement Specialist\Helpers Of Our Digital Presence Job Description:">

At our organization, we're dedicated to driving India's clean mobility shift with innovation, reliability, and affordability. Our goal is to power the country's transition to electric vehicles through cutting-edge battery technology.

Key Responsibilities:\
  • \
  • Digital Content Creation:\
    • \
    • Develop and implement comprehensive digital content strategies across various social media platforms.\
    • Collaborate with internal teams to create engaging content that aligns with brand goals.\
    • Manage and publish content calendars in accordance with brand objectives.\
    • Monitor performance and insights regularly; optimize for growth and engagement.\
    • Build and maintain brand tone and community engagement across platforms.\
    • Coordinate with design/content teams to produce high-quality visuals and captions.\
    • Track metrics using analytics tools.\
    • Work with internal teams and external vendors to manage ad creatives and media buying.\
    • Plan and execute paid ad campaigns across Google Ads and Facebook/Instagram Ads.\
    • Optimize campaigns for lead generation, reach, and performance.\
    • Drive digital visibility for new product launches, recruitment, and announcements.\
    • Draft and manage copy for posts, ads, and other brand materials.\
    • Collaborate with marketing and field teams to align online content with on-ground activations.\
    • Ensure our voice is consistent, engaging, and impactful across platforms.\
    • Identify opportunities for growth and suggest data-driven solutions.\\/ul>\
    • Brand & Campaign Support:\
      • \
      • Work closely with internal stakeholders to develop brand messaging and positioning.\
      • Support cross-functional teams in executing campaigns and initiatives.\
      • Provide input on campaign optimization and future strategy.\\/ul>\
      • Skills And Qualifications:\
        • \
        • Proven experience in social media management and digital marketing (at least 24 years)\
        • Strong portfolio of managing social accounts end-to-end\
        • Hands-on experience with Meta Ads, Google Ads, and basic analytics tools\
        • Excellent understanding of content trends, design coordination, and platform growth tactics\
        • Good communication and copywriting skills\
        • Prior experience in a startup or product-focused brand is a plus\
        • Ability to work independently and take full ownership of social/digital responsibilities\\/ul>\

We offer a dynamic and creative environment where you can make real impact across India's EV landscape. You will enjoy full strategic ownership of social media and work with a young, energetic, and execution-focused team.

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