Brand Development Associate

3 weeks ago


Mumbai Metropolitan Region, India Talasha Full time
About Talasha

Talasha is a boutique communications agency based in Mumbai that specializes in experiential marketing and media outreach services for lifestyle and hospitality clients. Our team of experts helps brands build strategic associations, collaborations, and partnerships to increase brand awareness.

Job Overview

We are seeking a highly skilled Brand Development Associate to join our team. As a key member of our team, you will be responsible for developing and implementing traditional and experiential marketing strategies for our hospitality and lifestyle clients.

Responsibilities
  • Marketing Strategy Development: Plan and execute marketing strategies to build brand awareness and drive business growth for our clients.
  • Partnership Building: Establish and maintain relationships with luxury lifestyle brands, publication houses, and other relevant partners to collaborate on events, talks, and summits.
  • Cross-Collaboration: Help clients build associations with other lifestyle, hospitality, banking, and wellness brands to increase their reach and visibility.
  • Event Participation: Assist clients in participating in relevant events, summits, and talks to build brand awareness and network with industry professionals.
  • Barter Publicity: Help clients secure barter publicity by partnering with publication houses like TOI, LBB, Indian Express, Vogue, and others.
  • Influencer Collaboration: Curate and collaborate with the right-fit influencers and develop content strategies for campaigns.
Requirements
  • Experience: At least 4-5 years of experience in providing marketing and PR services to F&B/lifestyle brands.
  • Agency Experience: Previous experience working with a marketing and PR agency (e.g., Tandem Communications, PR Pundit, Detales, Long Form, Mint & Milk, etc).
  • Network: A strong network of leading luxury lifestyle brands, beauty and wellness brands, hospitality brands (restaurants and hotels), and publication houses.
Compensation and Benefits

We offer a competitive salary of ₹8-12 lakhs per annum, along with other benefits. The location of this role is in Santa Cruz, Mumbai.


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