Data-Driven Marketing Expert

2 days ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000

We are looking for a detail-oriented Marketing Data Analyst to support our marketing efforts. The role requires strong analytical skills to interpret marketing data, derive insights, and drive business growth.

Key Responsibilities:

  • Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics).
  • Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to inform marketing strategy and decision-making.
  • Work closely with marketing, sales, and product teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-backed recommendations.
  • Ensure data accuracy, hygiene, and compliance with organizational standards.
  • Stay updated on analytical tools, marketing technology, and industry best practices.

Qualifications & Skills Needed

  • Education: Bachelor's degree in engineering, Technology, Statistics, Mathematics or a related field
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.
  • Ability to handle large datasets and deliver actionable insights within deadlines.

This role will play a crucial part in driving business growth by providing actionable insights that inform marketing strategy and decision-making. As a Marketing Data Analyst, you will be responsible for collecting, analyzing, and interpreting data from various sources, identifying trends and patterns, and developing predictive models to enhance targeting and personalization.

The ideal candidate will have a solid understanding of data analysis tools and techniques, excellent problem-solving skills, and the ability to communicate complex data insights effectively. If you are a detail-oriented individual with a passion for data analysis and marketing, this role is an excellent opportunity to grow your career and contribute to the success of our organization.

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