Digital Marketing Optimization Expert
2 weeks ago
Role Overview:
We are seeking a highly skilled Digital Marketing Optimization Expert to join our team at HikeOn Technologies Private Limited. In this role, you will be responsible for developing and executing strategies to improve search engine rankings, drive website traffic, and manage pay-per-click (PPC) campaigns to optimize performance and ROI.
Key Responsibilities:
- SEO Strategy and Execution:
- Analyze keyword research and identify content opportunities that align with our business goals.
- Optimize website content, meta tags, and technical SEO aspects to enhance user experience and search engine visibility.
- Monitor and improve website performance using advanced SEO tools, such as Google Analytics, SEMrush, and Ahrefs.
- Develop and execute link-building strategies to increase domain authority and credibility.
- Stay up-to-date on the latest search engine algorithms and trends to ensure our online presence remains competitive.
- Performance Tracking and Reporting:
- Analyze website traffic trends and provide actionable insights for content optimization.
- Prepare and present regular reports on digital marketing campaign performance, highlighting key metrics and areas for improvement.
- Track conversion rates and suggest enhancements for landing pages and user experience.
- Collaboration:
- Work closely with cross-functional teams, including content creators, web developers, and the marketing team, to implement effective digital marketing strategies.
Requirements:
- Bachelor's degree in Marketing, IT, or a related field.
- At least 4 years of experience optimizing digital marketing campaigns for Google and Bing.
- Strong knowledge of digital marketing tools, including Google Analytics, SEMrush, Moz, and Search Console.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Strong analytical skills and data-driven decision-making.
- Experience with A/B and multivariate experiments to measure campaign effectiveness.
- Working knowledge of HTML, CSS, and JavaScript development principles.
- Knowledge of ranking factors and search engine algorithms to stay ahead of the competition.
- Ability to manage multiple projects and campaigns simultaneously, prioritizing tasks and meeting deadlines.
Salary: ₹1,200,000 - ₹1,800,000 per annum
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