Media Buying Specialist

1 week ago

Nellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 91,20,000 - ₹ 1,21,20,000

Job Opportunity:

We are looking for a senior media buyer to lead our paid advertising efforts in the e-commerce and home services sectors.

Key Responsibilities:

  • Conduct research on target audiences to develop relevant ad copy, creative assets, and campaign structures.
  • BUILD STRONG RELATIONSHIPS with clients through open communication and collaboration.
  • Design and execute A/B tests to gather insights and inform strategic decisions.
  • Implement data-driven approaches to optimize ad performance and achieve business objectives.
  • Suggest and implement new ad strategies, creative variations, promotions, and landing page enhancements to increase return on ad spend (ROAS) and conversions.
  • Stay up-to-date with industry trends and incorporate them into our marketing strategy.
  • Work closely with our team and partners to achieve targeted key performance indicators (KPIs).
  • Develop direct response-focused creative content.
  • Write and edit high-quality marketing copy with excellent grammar and syntax.

Requirements:

  • Proven experience managing paid advertising campaigns on Facebook and Google for e-commerce and direct-to-consumer (DTC) brands.
  • A minimum of $25,000 in annual ad spend.
  • At least 2-4 years of experience in performance marketing.

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