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Senior Communications Specialist

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Job Description

This role is a strategic opportunity to build strong relationships with clients, media and marketing teams. The Senior Public Relations Consultant will drive effective communications strategies that contribute to the growth of the organization.

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  • Liaise daily with clients and the media via telephone and email to manage client expectations and ensure 100% client retention.
  • Build strong relationships and networks with colleagues, clients, media, and marketing teams to identify new promotional opportunities.

Core Responsibilities

Client & Media Relations:

  • Collaborate with internal teams to develop PR campaigns that meet client business goals.
  • Manage the PR aspect of crisis situations to maintain a positive image for the organization.
  • Provide regular updates on PR campaign progress to clients.

Media Monitoring & Coverage:

  • Monitor traditional and digital media to stay up-to-date on industry trends.
  • Track newspapers, magazines, and websites for opportunities to promote the organization's brand.

Publicity & Campaign Management:

  • Plan and execute publicity strategies to enhance the organization's reputation.
  • Prepare briefs, scripts, campaign taglines, and responses for interviews to showcase the organization's expertise.

Event Management:

  • Organize and manage events such as press conferences, open days, exhibitions, tours, and visits to promote the organization's brand.
  • Coordinate studio or location photography to capture high-quality visuals.

Brand Development:

  • Develop and foster relationships with brands and third parties on behalf of the organization.
  • Develop quarterly and annual roadmaps in line with client business goals to drive brand growth.

Influencer & Thought Leadership Engagement:

  • Build relationships with industry leaders to grow awareness and credibility for the organization.
  • Conduct trend forecasting for clients and their industries to identify emerging opportunities.

Research & Analysis:

  • Commission and undertake market research to inform communications strategies.
  • Research new business proposals and present to potential clients to drive growth.

Team Contribution:

  • Motivate the team and encourage a friendly, open work environment to foster collaboration.
  • Ensure proper documentation across all initiatives to maintain transparency and accountability.

Benefits

As a Senior Public Relations Consultant, you will have the opportunity to work with a dynamic team to drive the organization's growth and success.

Requirements

The ideal candidate will have a strong background in public relations, excellent communication skills, and the ability to think strategically.