Medical Product Manager

Job Title: Infection Control Specialist

Main Responsibilities:

• Develop and execute marketing strategies to increase awareness and drive demand for infection control products.
• Organize product demonstrations, workshops, and industry events to enhance product visibility.
• Create high-quality marketing materials and presentations to engage customers.
• Analyze customer needs, market trends, and potential opportunities for growth.
• Evaluate competitor offerings and identify opportunities for differentiation.
• Analyze project pipeline and provide accurate forecasts for production.
• Demonstrate strong inventory management skills.
• Cordinate new product launches and ensure compliance with regulatory requirements.
• Provide product training to internal teams and external users.
• Regularly report on activities and progress.

Market Development:

• Plan, coordinate, and execute marketing programs to create pull in the market for our range of IC products.
• Responsible for launching new products or product lines.
• Conduct and execute symposiums, marketing programs, CMEs, and conferences from initiation to execution with sales and head-marketing consultation.
• Identify and work closely with key architects, construction companies, and project consultants for business development.
• Provide product technical information to Bio-Medicals, CSSD Managers, technicians, IC Nursing Heads, Consultants by discussing and detailing feature benefits and precision execution of routine tasks.
• Create marketing tools and collaterals as needed.

Training Support:

• Responsible for training the IC product line.
• Initiate, conduct, and facilitate internal product and technical training for sales and other team members/distributors to meet objectives.
• Conduct operational training to end-users, follow-up trainings, and troubleshooting.
• Co-ordinate with other product managers for operational training to end-users during project completion/final handover.

Sales Support:

• Support the sales team with product knowledge, training, and strategic selling tools.
• Identify cross-selling and upselling opportunities with consumables and equipment bundles.
• Attend or drive product-related technical discussions for projects, tenders, and flow business.
• Handhold and develop new sales reps to ensure they are confident in promoting the product to customers.
• Closely work with the sales team to introduce and promote the product to consultants, architects, surgeons, technicians, purchase authorities during all pre-and post-sales activities.
• Provide cost support and attend commercial negotiations with the sales team when required.
• Build and maintain strong relationships with Key Opinion Leaders in infection control, hospital administration.

Other:

• Track sales and organize stocks.
• Maintain and analyze sales data, taking corrective actions to address areas of concern with head-marketing consultation.
• Handle complaints related to products from customers on Equipment's and coordinate with appropriate personnel for feedback and resolution.
• Perform other duties assigned by seniors/management to support the team.
• Visit customers regularly individually and with sales colleagues.
• Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications.
• Stay updated with evolving regulatory requirements and industry guidelines.

Qualifications & Skills:

Education:

• Bachelor's degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.
• MBA/PGDM in Marketing or Healthcare Management (preferred).

Experience:

• 5–8 years of experience in medical equipment, devices, consumables preferably in infection control industry.
• Proven track record in managing technical products and consumables.

Skills:

• Strong understanding of infection control practices and healthcare workflows.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work cross-functionally with R&D, operations, and sales teams.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

Key Attributes:

• Strategic thinker with a customer-centric mindset.
• Ability to simplify complex technical concepts into clear marketing messages.
• Innovative, proactive, and result-driven.
• Strong team player with leadership potential.