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Lead Personalization Architect

2 weeks ago

Vellore, Tamil Nadu, India beBeePersonalization Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Role Overview

We are seeking a seasoned Personalization Architect to lead initiatives for optimized experiences across digital channels.

  • Design and implement solutions for personalized experiences on web and mobile platforms.
  • Collaborate with cross-functional teams to integrate real-time decisioning capabilities.
  • Provide strategic guidance on journey orchestration and personalization strategies.
  • Align personalization strategies with business goals in collaboration with marketing and data teams.
  • Ensure scalable architecture for Experience Cloud integrations.
Key Skills

Strong hands-on experience with Adobe Target architecture and implementation.

  • Exposure to Edge integration capabilities.
  • High-level understanding of Journey Optimizer capabilities.
  • Familiarity with Customer Data Platforms (CDP) and audience management is beneficial.