Senior Web Data Analyst Position Available

2 weeks ago

Vellore, Tamil Nadu, India beBeeAnalytics Full time ₹ 20,00,000 - ₹ 25,00,000
Web Analysis Specialist

We are seeking a skilled and data-driven Web Analysis Specialist to lead the end-to-end tracking and analytics setup for our web platform.

Key Responsibilities:
  • Design and implement a comprehensive measurement framework, ensuring accurate data collection and delivering actionable insights that drive business performance and user experience optimization.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Ensure tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
  • Build real-time reporting dashboards in Mixpanel.
  • Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
  • Partner with developers to ensure accurate implementation of tracking scripts.
  • Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
  • Collaborate with UX and marketing teams to provide insights into user behavior and engagement patterns.
Desired Skills and Experience:
  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws (e.g., GDPR, CCPA) and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.

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