Digital Marketing Automation Specialist

1 week ago

Haryana, India beBeeSpecialist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Overview

\
\\_We are seeking an accomplished Digital Marketing Automation Specialist to spearhead Salesforce Marketing Cloud (SFMC) implementations, develop multi-channel campaigns, and deliver advanced automation strategies for clients across industries.\
\
In this role, you will collaborate closely with internal teams and global stakeholders to define marketing goals, architect solutions, and execute high-performing customer journeys.\
\\Main Responsibilities:\
  • Lead SFMC implementation, instance setup, or migration projects from start to finish.
  • Develop and optimize email/mobile campaigns and customer journeys using Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
  • Design and implement lead scoring, nurturing, and routing strategies.
  • Maintain data hygiene, compliance, and deliverability best practices.
  • Conduct client discovery sessions, platform audits, and develop automation roadmaps.
  • Provide user training, documentation, and platform enablement support.
  • Actively explore and guide AI adoption and innovation in SFMC workflows.
\

Requirements:

\
\- 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC).\
\- Strong expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, and Cloud Pages.\
\- Proficient in AMPscript, SQL, SSJS, HTML, CSS, JavaScript, jQuery, and JSON.\
\- Experience with Salesforce CRM Admin functionalities.\
\- Deep knowledge of email deliverability, performance analytics, and personalization strategies.\
\- Familiar with Data Views, Discover Reports, and Einstein Engagement.\
\- Certification preferred: SFMC Email Specialist, SFMC Consultant, Developer.\
\

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