
Senior Online Advertising Specialist
3 days ago
Job Opportunity:
Role Summary
As a seasoned Ads Manager, you will be responsible for spearheading paid advertising campaigns targeting Asian markets. You will have full ownership of strategy and execution, working closely with executive leadership to drive growth in our online education platform.
Key Responsibilities
- Develop and execute high-performing ads campaigns across Search, Display, YouTube, and Performance Max.
- Optimize campaigns for multiple Asian markets using a data-driven, localized approach.
- Implement continuous testing, analysis, and refinements to maximize return on investment.
- Create conversion funnels that align with business objectives.
- Collaborate with internal teams including product, content, and sales.
- Provide regular reports with insights and recommendations to leadership.
Requirements
- 5+ years of hands-on experience in managing ads campaigns.
- Strong knowledge of tracking (GA4, GTM), bidding strategies, and audience segmentation.
- Proven success with high-budget campaigns.
- Self-starter with a performance-oriented mindset.
- Experience in Asian markets and remote work environments is an asset.
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