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Strategic Growth Director

2 weeks ago

Hyderabad, Telangana, India beBeeLeadership Full time
Job Description:

The Associate Director, Open and AMP Programmes will play a pivotal role in shaping the strategic direction and operational excellence of our programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations/digital transformation initiatives.

Main Responsibilities:

  1. Devise and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments.
  2. Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases.
  3. Oversee the entire lead generation for AMP programmes, understanding and prioritizing the digital marketing channel mix for both B2B and B2C contexts.
  4. Focusing on optimizing the digital marketing campaigns for lead quality and lead quantity with emphasis on reducing the cost per enrollment and also taking initiatives for onboarding new digital marketing channels.
  5. Involved in the design and development of marketing collaterals for website, digital marketing channels and for other social media platforms.
  6. Promoting and hosting webinars for creating awareness for the AMP Portfolio.
  7. Engage with internal research centers and collaborate for any changes on the design of the curriculum of the AMP portfolio.
  8. Work closely with the research centers for arranging training sessions for business development and admission teams.
  9. Develop and execute a visionary strategic plan for the open and AMP Division, seamlessly aligning with overarching organizational objectives.
  10. Integrate comprehensive planning for short and long-term goals, encompassing financial, programmatic, and customer-centric aspects for both B2B and B2C initiatives.
  11. Develop and meticulously manage budgets for the division, ensuring judicious allocation of resources and unwavering adherence to financial objectives for both B2B and B2C realms.
  12. Spearhead the annual planning process, working closely with key stakeholders to define strategic priorities, financial goals, and programmatic objectives for both B2B and B2C segments.
  13. Utilize financial forecasting techniques to project future revenues, expenses for both B2B and B2C engagements.
  14. Implement strategies to improve conversions from lead to enrollment across both B2B and B2C channels through dedicated digital marketing efforts.
  15. Actively participate in the implementation and utilization of Salesforce CRM for effective lead management, customer relationship building, and data-driven decision-making.

Required Skills and Qualifications:

  • MBA degree
  • Understanding market & environment, Strategy planning, Negotiation, Facilitation & research, Revenue Generation, Relationship management, Business unit management, Marketing, Sales/Business Development, Team management, Leadership, Cross functional collaboration

Benefits:

This leadership role offers a unique opportunity to drive strategic growth, develop innovative solutions, and work collaboratively with cross-functional teams to achieve organisational objectives.

Others:

The ideal candidate will have a proven track record of success in a similar role, excellent communication and interpersonal skills, and the ability to adapt to changing priorities and deadlines.