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Strategic Data Leader

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Data Steward Lead Role Overview

The Data Steward Lead is a strategic position responsible for leading the execution of integrated data and AI stewardship strategies across marketing and consumer engagement.

Main Responsibilities:
  • Support the implementation of data stewardship initiatives aligned with business objectives.
  • Develop frameworks and templates for capturing complex data design and business process metadata.
  • Map critical data elements against marketing processes to ensure data quality and governance.
Data Governance, Quality & Metadata Management:
  • Collaborate on logical data models supporting marketing and enterprise-wide capabilities to ensure seamless data integration.
  • Embed data governance and stewardship into marketing processes to maintain data accuracy and consistency.
  • Ensure metadata is captured, curated, and maintained to support data-driven decision making.
Enablement of AI/Analytics:
  • Analyze and document fit-for-purpose data for marketing innovation to drive business growth.
  • Work with data architects, engineers, scientists, and AI teams to prepare data for analytics and insights.
Cross-functional & Regional Collaboration:
  • Orchestrate support for data issues across markets to ensure efficient resolution.
  • Manage relationships with business and technology stakeholders to foster collaboration and knowledge sharing.
Continuous Improvement & Innovation:
  • Stay updated on trends, technologies, and best practices in data management and AI.
  • Adapt stewardship processes to evolving needs and emerging challenges.
People Management:
  • Guide and manage regional data stewards to coordinate data stewardship at regional and market levels.
Marketing & Consumer Engagement Scope:
  • Lead performance-driving, consumer-led brand building with data-driven insights and optimized by technology.
Requirements:Minimum Qualifications:
  • Bachelor's degree in Computer Science, Business Analytics, or related field (MBA/Master's preferred).
  • 5+ years in large-scale data management and business transformation.
Preferred Qualifications:
  • Expertise in marketing/consumer engagement data domains.
  • 7+ years of experience in data analysis, architecture, management, quality, AI, or related disciplines.
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