Digital Marketing Officer
4 weeks ago
Job Title: Digital Marketing Officer
Company: Ready2help
Location: Flexible
Salary: Competitive
Job Description:
We are seeking an experienced Digital Marketing Officer to lead our social media marketing efforts and develop engaging content to build brand awareness and drive traffic to our website.
Responsibilities:
- Develop and implement social media marketing strategies for our various social media platforms.
- Manage all social media accounts, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
- Create and curate engaging content for social media platforms to build brand awareness and promote our products/services.
- Plan, schedule and publish posts on a regular basis, keeping in mind the target audience and our marketing goals.
- Monitor and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, etc. to track engagement, reach, and conversions.
- Work with our team of content marketers to develop high-quality, shareable content that aligns with our overall marketing goals.
- Develop and manage social media advertising campaigns to drive traffic and conversions.
- Collaborate with other teams, such as Sales and Customer Support, to align social media efforts with company goals.
- Stay up-to-date with industry trends and best practices in social media marketing.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 2 years of experience in social media marketing or a similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Experience managing social media accounts for a brand or company.
- Excellent communication skills, both written and verbal.
- Ability to work well in a team environment and lead a team of content marketers.
- Familiarity with social media advertising and analytics tools.
- Creative mindset and ability to think outside the box.
- Strong attention to detail and ability to multitask.
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