Content Creation Specialist

4 days ago


Gurgaon, Haryana, India Binary Semantics Ltd. Full time
About Us

We are a global company specializing in Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise. Our team is dedicated to creating innovative experiences through interconnected APIs and Microservices.

Our goal is to empower customers with choice and value drivers suited to their context and scenarios. We collaborate with industry leaders like Maplesoft, SAS, Microsoft, Oracle, and more to bring about transformational changes.

How We Bring Change
  • We leverage our strong technology expertise and deep industry knowledge to create customer-centric XaaS solutions.
  • Our ecosystem offers a range of products and productized services catering to various industries such as Insurance Distribution & Aggregation, IOT, vehicle telematics, GST Return filing and Invoicing, e-way Bill, e-Invoicing, Mobile Workforce, Logistics Process Automation, Consignment Tracking, High Value Goods Security, Fuel Management, Employee Transport Management, Analytics and BI (Business Intelligence).
Your Role: Content Creation Specialist

We are seeking an experienced Content Creation Specialist to join our team. As a key member, you will be responsible for crafting engaging marketing communications by researching, coordinating, and applying relevant industry knowledge.

You will:

  1. Research industry-related topics from online sources, white papers, and professional studies.
  2. Create high-quality content including blog articles, eBooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more.
  3. Develop clear marketing copy to promote our products and services.
  4. Proofread and edit all content before publication.
  5. Builld content for landing pages and website pages.
  6. Ensure the usage of keywords in the content according to SEO guidelines to increase web traffic.
  7. Cordinate with marketing and design teams to illustrate articles.
  8. Approve copy of the content for social media from the marketing specialist.
  9. Work with Product Marketing and Sales to identify customers' needs and gaps in our content and recommend new topics.
  10. Maintain consistency across all content (style, fonts, images, tone).
  11. Update website content and copy as needed including building landing pages.
  12. Conduct media outreach when appropriate for public relations articles.
About You

To succeed in this role, you should have:

  • At least 5 years of experience in B2B writing, preferably in Technical writing or Insurance or Insuretch industry.
  • A solid understanding of SDLC.
  • Technology understanding and knowledge of B2B software space.
  • Experience working on AI/ML, Blockchain, Chatgpt related technical content.
  • A degree in marketing, business, or communication (BTech/MCA).
  • Strong written and verbal communication skills.
  • Ability to write and edit content with attention to detail and timelines.
  • Demonstrated aptitude for acquiring and comprehending complex material and topics.
  • A teamwork attitude and willingness to take on extra tasks.

Estimated salary: $80,000 - $120,000 per year.



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