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Data Insights Strategist
2 weeks ago
We are seeking an exceptional Data Insights Strategist to join our team at AB InBev. As a key member of our organization, you will play a critical role in developing and implementing systems for capturing and analyzing customer and competitor data.
Key Responsibilities- Customer Intelligence:
- System Development: Build systems and tools to capture comprehensive POC data, providing actionable insights to support business growth and operational efficiency.
- BI Tool Creation: Develop a real-time interactive BI tool to map the POC universe and corresponding data points, diagnosing and prescribing solutions to mitigate risks and identify growth opportunities in the short to mid-term.
- Methodology Oversight: Define the ideal methodology for data collection and analytic work plans, ensuring comprehensive data support for business needs.
- Process Improvement: Continuously enhance processes to gather customer insights and optimize operational efficiencies.
- Competitor Analysis: Conduct thorough competitor analysis, covering market share, product offerings, pricing, distribution, marketing, and innovation strategies.
- Market Data Analysis: Collect and analyze market data, consumer trends, and industry reports to identify opportunities and risks.
- Database Management: Develop and maintain a competitor intelligence database to track key activities and market developments.
- Consumer Insights: Integrate consumer perspectives into decision-making by executing market analysis and research to provide actionable insights and recommendations.
- Reporting: Provide regular competitor intelligence reports, alerts, and presentations to stakeholders.
- Industry Awareness: Stay updated with industry trends, market research, and emerging technologies to maintain expertise.