
Strategic Brand Ambassador
2 days ago
The role of a Public Relations Communications Specialist is to develop and implement comprehensive communication strategies that enhance the organization's reputation and brand presence.
This specialist will be responsible for managing media relations, crafting press releases, and coordinating with internal teams to ensure consistent messaging across all channels.
- Develop and implement effective PR and communication strategies.
- Manage print, digital, social, and website media to enhance brand visibility.
- Create engaging content using graphic design tools like Canva and Photoshop.
- Draft, edit, and distribute press releases to relevant media outlets.
- Manage and grow the company's online presence on various social media platforms.
- Coordinate with print media for coverage and advertisements.
- Monitor media coverage and prepare reports on PR activities.
- Collaborate with internal teams to ensure cohesive messaging across all channels.
- Handle crisis communication effectively.
Key Qualifications:
- Minimum 5 years of experience in public relations and communications.
- Postgraduate degree in Public Relations, Communications, Marketing, or a related field.
- Proficiency in graphic design tools like Canva and Photoshop.
- Strong understanding of print, digital, social, and website media.
- Excellent written and verbal communication skills.
- Ability to handle multiple projects and meet deadlines.
- Strong organizational and time management skills.
- Experience in handling press releases, on print & digital media.
Preferred Skills:
- Knowledge of media monitoring tools.
- Strong analytical and problem-solving skills.
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