
Global Marketplace Growth Specialist
1 day ago
Job Title: Performance Marketing Executive
We are seeking a skilled professional to optimize advertising strategies on global marketplaces. The ideal candidate will drive sales growth, manage campaigns, and improve return on investment by leveraging data insights and marketplace tools.
Key Responsibilities:
Business and Strategy:
• Manage company accounts on marketplaces.
Marketplace Advertising:
• Plan, execute, and optimize advertising campaigns on Amazon and other e-commerce platforms.
• Develop strategies to maximize visibility, improve rankings, and increase sales through pay-per-click and display ads.
Analytics & Optimization:
• Monitor campaign performance metrics like cost of acquisition, return on ad spend, click-through rate, and conversion rate.
• Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
• Perform keyword research and bid optimization to enhance campaign efficiency.
Budget Management:
• Allocate and manage advertising budgets to ensure maximum return on investment while staying within spend limits.
• Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
• Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
• Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
• Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
• Present weekly/monthly reports on campaign performance and advertising spend.
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