Social Media Marketing Strategist

1 week ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

A Pioneer in Ayurvedic Hair Care

Sesa Care Private Limited is a leading manufacturer and exporter of authentic and affordable Ayurvedic hair care products, combining the 5000-year-old science of Ayurveda with modern manufacturing practices.

With a strong brand recall and distribution network within India and exports to over 20 countries, they have established themselves as pioneers in the anti-hairfall category.

Job Overview:

This is a full-time, on-site role for an Influencer & Retention Marketing Executive located in Thane.

The specialist will be responsible for developing and implementing influencer & retention marketing strategies, managing Youtube campaigns, maintaining public relations, and supporting sales initiatives.

Influencer Marketing Responsibilities:

  • Scouting influencers (paid, barter) & closing agreements once commercials after taking necessary approvals
  • Understanding influencer's niche and creating first draft of script and reviewing influencer video drafts
  • Coordinating product dispatch with internal teams and influencer
  • Preparing various reports as per requirement
  • Sharing ideas on snippets / ads creation
  • Coordinating with finance team for advance payments and final payments for timely release of payments

Retention Marketing Responsibilities:

  • Creating WhatsApp Marketing/Utility Templates and once approved internally, submitting it for approval on Meta
  • Creating broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals further that can be used for Meta ads as well
  • Data set creation and refinement for the campaigns

Qualifications:

  • Influencer Marketing and Social Media Marketing skills (specifically with Youtube Influencers)
  • Sales support and collaboration skills
  • Excellent written and verbal communication skills
  • Ability to work on-site in Thane
  • Bachelor's degree in Marketing, Communication, Public Relations, or related field
  • Experience in the FMCG or beauty industry is a plus

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