Data Driven Influencer Insights Specialist

1 day ago

Varanasi, Uttar Pradesh, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 12,00,000
Influencer Marketing Insights Analyst

About Us

We are a digital marketing and content services company that operates in the fastest growing segment of the marketing market. We disrupt the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions.

We work with global clients and for millennial-driven influencer brands in a 24-7 environment. Our team is built for now.

Our Mission:

  • We empower you to create your own moment of truth.
  • We provide you with an opportunity to work with a proven, fast-paced, growing content creation agency servicing some of the biggest brands in the region.

We are looking for an analyst who can turn influencer marketing performance data into actionable insights.

The ideal candidate will be comfortable working on multiple spreadsheets, with large datasets across social media platforms and campaign reports. You will play a critical role in measuring ROI, understanding audience impact, and guiding creative and strategic influencer decisions for our clients.

In this role, you will:

  • Collect, clean, and analyse influencer campaign data from multiple sources (Instagram, YouTube, TikTok, X, Meta Business Suite, affiliate dashboards, and third-party tools).
  • Prepare visually appealing PowerPoint presentations reflecting data, insights and analytics.
  • Identify high-performing influencers and trends across platforms to optimise future campaigns.
  • Work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
  • Build predictive models for influencer performance and audience impact.
  • Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
  • Provide post-campaign analysis with clear storytelling (data → insights → recommendations).
  • Ensure accuracy and integrity of reporting through QA checks and best practices.

You have

  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a big plus).
  • Excellent at MSExcel, MSPowerpoint and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.

We are an equal opportunity employer.

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