Digital Content Strategist

14 hours ago

Jaipur, Rajasthan, India beBeeContent Full time ₹ 60,00,000 - ₹ 85,00,000
About Us

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka.

Job Overview:

We seek a dynamic Digital Content Strategist to lead our engagement strategies across platforms.

This role demands a creative thinker with a deep understanding of social media trends, audience behavior, and digital storytelling.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy aligned with editorial goals.
  • Curate, create, and schedule engaging content across all social media platforms.
  • Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to current affairs, politics, education, careers, culture.

Audience Engagement:

  • Monitor social media channels for trending topics, breaking news, and reader engagement.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Foster a community around our social media presence, encouraging reader interaction, participation in polls, discussions, and feedback.

Analytics & Reporting:

  • Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to our website.
  • Prepare regular reports on social media performance and provide actionable insights to the editorial team.
  • Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

  • Maintain a consistent brand voice across all social media platforms.
  • Ensure all content is in compliance with journalistic standards and ethical guidelines.
  • Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation:

  • Work closely with the design and video teams to produce high-quality visuals and multimedia content for social media.
  • Explore and implement new tools and technologies to enhance our social media presence.
  • Lead social media campaigns around special events, regional features, youth initiatives, interviews, or innovations.

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