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Growth Marketing and Retention Specialist

3 weeks ago

Mumbai, Maharashtra, India Truemeds Full time
About Us
At Truemeds, our vision is to make healthcare affordable and accessible to all. We are a technology-driven, telehealth platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India.

We believe that no one should have to choose between their health and their healthcare costs. With this vision, we aim to make healthcare affordable and accessible to all.

We are a team of passionate individuals who are committed to building innovative solutions that ensure the best experience for our customers. Our team is led by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani, who have a deep understanding of the healthcare industry and a passion for innovation.

We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. Headquartered in Mumbai, we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience.

About the Role
This role offers an exciting opportunity to grow and develop your skills in a supportive and fast-paced environment. As a Growth Marketing and Retention Specialist, you will be responsible for aligning and managing campaigns on Clevertap to drive retention. You will also be responsible for reporting and data presentation of campaign performance.

You will work closely with the creative team to define Email/WhatsApp templates for campaigns and work with Product, Tech, and Marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.

Key Responsibilities
* Aligning and managing campaigns on Clevertap to drive retention
* Reporting and data presentation of campaign performance
* Utilizing Mixpanel to create an end-to-end data story for the campaigns implemented
* Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer
* Analyzing data in order to understand key pain points, effective communication, ideal conversion times, etc.
* Working closely with the creative team to define Email/WhatsApp templates for campaigns
* Working with Product, Tech, and Marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel

Qualifications
* Graduate or Postgraduate
* Understanding of campaign alignment and management
* Understanding of marketing reporting, funnels etc.
* Experience in Clevertap, Moengage, Mixpanel, Metabase, PowerBi, Tableau, GA

What We Offer
We offer a dynamic and supportive work environment that encourages growth and development. You will have the opportunity to work with a talented team of professionals who are passionate about building innovative solutions. Additionally, you will receive competitive compensation and benefits package.