Creative Content Specialist

2 weeks ago

Tiruchi, Tamil Nadu, India beBeeContent Full time ₹ 9,00,000 - ₹ 12,00,000

Job Description

We are seeking an accomplished Copywriter to create compelling content that captivates our audience and drives business results. As a key member of our creative team, you will craft engaging copy for various digital channels, including paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms.

Your primary responsibility will be to develop high-quality scripts for video content, influencer campaigns, and brand storytelling initiatives. You must have a deep understanding of our brand voice and messaging, ensuring consistency across all communication channels while adhering to our brand guidelines and tone.

To achieve this, you will collaborate with designers, marketers, and product teams to integrate copy seamlessly with visual assets, maximizing impact. Additionally, you will edit, proofread, and refine content for grammar, clarity, brand tone, and engagement, guaranteeing that all content is polished and persuasive.

In order to continuously improve content quality and relevance, you will stay updated with industry trends, competitor messaging, and customer behavior.

Requirements
  • 2–4 years of proven copywriting experience, preferably with a digital agency, D2C brand, or e-commerce business.
  • A strong portfolio that demonstrates versatility in content formats—ranging from product descriptions and digital ads to social posts and campaign narratives.
  • Impeccable command of English—excellent grammar, storytelling ability, and vocabulary.
  • Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
  • Familiarity with SEO principles and experience in keyword research and optimization.
  • Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment.
Preferred Qualifications
  • Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
  • Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment.
  • Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.

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