Digital Analytics Expert

1 week ago


Bengaluru, Karnataka, India Absolutdata Full time

At Absolutdata, we are seeking a seasoned Digital Analyst to join our team. As a Digital Analytics Expert - Enterprise Insights, you will be responsible for uncovering actionable insights from Adobe.com's web and marketing programs in the Enterprise Business.

About the Role

This is an exciting opportunity to work with cutting-edge digital analytics tools and technologies to drive business growth and customer experience improvement. The successful candidate will possess a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

  • Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
  • Conduct data-driven analysis to identify trends, opportunities, and areas for improvement across various digital touchpoints.
  • Partner with APAC Marketing Insights team to generate insights that drive business impact for Enterprise Cloud Business.
  • Work closely with the marketing team to develop and implement data-driven marketing strategies that enhance customer targeting and lifecycle experience.
  • Collaborate with IT and other stakeholders to ensure seamless integration of web analytics discipline into projects and initiatives.

Requirements and Qualifications:

  • A minimum of 3-5 years of experience in Web Analytics or Digital Analytics role, preferably with a post-graduation degree in Marketing, Statistics, or Economics.
  • Demonstrated expertise in using Adobe Marketing Cloud, including Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, and Analysis Workspace.
  • Strong analytical skills, with experience in data aggregation, automation, tracking, and statistical analysis.
  • Excellent communication and presentation skills, with the ability to distill complex data insights into actionable recommendations.
  • Experience with Big Data platforms, such as Hive/Hadoop, and database infrastructure knowledge (Hadoop/Hive, Map-Reduce etc.) is highly desirable.

Estimated Salary: $85,000 - $110,000 per annum, depending on experience and qualifications.



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