Optimizely Expert

1 week ago


Pune, Maharashtra, India HNM Solutions Full time

Job Title: Optimizely Expert - Website Experimentation and Personalization

Overview:

HNM Solutions is seeking an experienced Optimizely expert to lead our website experimentation and personalization initiatives. This role involves managing A/B testing, multivariate testing, and personalization efforts to drive user engagement, conversion rate optimization, and overall business performance.

About the Role:

We are looking for a highly skilled individual with extensive experience in using the Optimizely platform for experimentation and personalization. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work closely with marketing, product, and development teams.

Main Responsibilities:

  • Plan, design, and execute A/B and multivariate tests using the Optimizely platform to enhance website performance and user experience.
  • Develop and implement personalized website experiences for different audience segments using Optimizely's personalization tools.
  • Analyze experiment results to determine statistical significance, impact on key performance indicators (KPIs), and overall business performance.
  • Provide clear, data-driven recommendations to improve conversion rates, engagement, and other business outcomes.
  • Collaborate with marketing, design, and product teams to align optimization efforts with business goals.

Requirements:

  • 3-5 years of experience in conversion rate optimization (CRO) and/or A/B testing roles, with hands-on experience using Optimizely or similar tools.
  • Proven track record of driving successful testing and optimization initiatives.
  • Experience in e-commerce, SaaS, or digital product environments is a plus.

Salary: $80,000 - $120,000 per year, depending on experience.



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