Senior Marketing Executive
2 days ago
Job Title: Business Development Manager
Job Overview:
This is a unique opportunity to lead user and merchant growth across the entire lifecycle. You'll design campaigns that scale app downloads, increase stickiness, and drive merchant acquisition through smart targeting and funnel optimization.
We're looking for someone who's strategic enough to plan across multiple channels—but also hands-on enough to tweak budgets, build landing pages, or create CRM workflows when needed. You understand that the best growth marketers don't just buy clicks—they build cohort-led, insight-driven, full-funnel machines.
Main Responsibilities:
- Develop and manage paid campaigns (Google, Meta)
- Drive app installs, signups, merchant acquisition, and engagement
- Create lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Cultivate agency relationships and execute marketing strategies
Must-Have Skills:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
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