Market Mix Modelling Specialist

5 days ago


Shimoga, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Job Title: Market Mix Modelling Expert

Job Summary

We are seeking a skilled Market Mix Modelling expert to join our team. As a key member of our consulting group, you will work closely with clients to understand their business challenges and develop customized modelling approaches.

Key Responsibilities
  • Act as the primary point of contact for client engagements involving market mix modelling.
  • Understand client business challenges, marketing strategies, and objectives to design tailored modelling solutions.
  • Translate analytical results into actionable recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of market mix models using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimisation insights to inform marketing decisions.
  • Integrate market mix model results with other measurement approaches such as multi-touch attribution or brand health tracking.


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