Marketing Cloud Innovator

1 day ago

Kottayam, Kerala, India beBeePersonalization Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

Unlock the Power of Personalized Customer Journeys

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As a Senior Salesforce Marketing Cloud Developer, you will play a pivotal role in crafting and implementing cutting-edge customer journeys that drive engagement and deliver tangible business impact.

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The ideal candidate will possess hands-on expertise in personalization tools within the Salesforce ecosystem, backed by a strong technical development background in SFMC. You will be responsible for developing, configuring, and deploying solutions in Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and more.

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Key Responsibilities Include:

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  • Designing and implementing personalized and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.">
  • Building and optimizing customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.">
  • Collaborating with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.">
  • Integrating SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.">
  • Ensuring compliance with best practices for data security, privacy, and deliverability.">
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Qualifications & Skills:

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  • 3–4 years of hands-on experience in Salesforce Marketing Cloud development.">
  • Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.">
  • Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).">
  • Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.">
  • Knowledge of API integrations between SFMC and external systems.">
  • Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.">
  • Strong problem-solving skills and ability to work in a fast-paced environment.">
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Salesforce Marketing Cloud Developer / Consultant certification is preferred but not required.

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