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Digital Fundraiser

2 weeks ago

Kurnool, Andhra Pradesh, India beBeeFundraising Full time ₹ 9,00,000 - ₹ 12,00,000

Job Overview:

This role is responsible for developing and executing Google Ads campaigns to drive maximum donations and achieve monthly fundraising targets.

  • Develop and execute Google Ads campaigns to drive maximum donations and achieve monthly fundraising targets.
  • Conduct thorough research on keywords, target audiences, and A/B testing to optimize campaign performance continuously.
  • Analyze and report on campaign metrics, providing actionable insights for growth and improvement.
  • Collaborate with the creative and fundraising teams to ensure alignment of ads with campaign goals and donor psychology.
  • Stay updated on the latest Google Ads policies, digital marketing trends, and crowdfunding strategies to stay ahead in the field.
  • Effectively manage budgets to avoid overspending and maximize returns.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory if experienced).
  • A minimum of 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
  • Demonstrated expertise in Google Ads (Search, Display, YouTube, Performance Max) with hands-on experience in conversion tracking, remarketing, and analytics tools.
  • Strong analytical, communication, and problem-solving skills to work independently in a remote setup and deliver results under tight deadlines.

Metrics for Success:

  • Maintaining a return on ad spend (ROAS) of 2+ across campaigns.
  • Sustained growth in donation volumes and donor base.